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Archive for February, 2013

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BSc (Hons) Psychology

About Spark and Fuse magazines, February

Thursday, February 28th, 2013

In my latest video blog I mentioned you about the new Spark magazine edition (February-march) and about my interview for University of Sunderland Fuse magazine, so in this blog post I just thought to tell you more about these magazines, my role for Spark and also to share some print-screens of Spark magazine and my interview for Fuse.

A little about Spark magazine

spark magazine 2013

Spark magazine is free, bi-monthly magazine. It appears on print every 2 months and is distributed through colleges, cafes, community venues and university campuses across the city of Sunderland. You can have a look and read all the previous issues including the most recent one here

I’d say it is very much music-focused, although there are different sections, including local music, music, lifestyle, entertainment, sport, fashion and beauty and bit at the back. Spark magazine is also video enabled, so smartphone readers are given some exclusive extra video content through our free Spark view app on Apple and Android.

Many people are involved in Spark “family” (magazine- print & online, TV and award-winning Radio) but most of us are students. Even though it was great to be involved in this magazine as a  fashion & beauty editor from May 2012, but all good things must come to and end sometimes. Since many of us working for magazine are in our third year, new people will replace us later this year and we’re thinking of opening application process later in March.

Interview for Fuse magazine

Fuse is the University of Sunderland’s official magazine. It often features stories of successful students and in the latest issue I was featured in the magazine.

You can check the print-screen shots of Spark fashion pages and  some parts of my interview for Fuse magazine  and pictures below 🙂

Why did you choose to study fashion journalism? What is it about fashion that interests you? I’ve always loved writing and dreamt of being a journalist. At the same time, I felt that fashion was becoming more and more important and appealing to me, especially when I started attending the modelling school at the age of 14. However, it wasn’t until around then I was in my last year at school, when I’ve realised that I could combine the two.

What particular fashion are you interested in writing about?I like fashion memoirs and think-pieces, where fashion is analysed with examples from much wider context. That makes you think. I’m not a fan of trend reports, where you’re being told “wear this and match it with that”. How can you listen to these rules if fashion is all about experimentation and expressing the real you?

What do you hope to do in future, what is your dream job?

Ideally, I’d like to have at least two or three career paths. I imagine myself in a role of freelance writer working for different publications, eventually hoping to become the art director and I’d also like to be an actress. I believe that would make my life much more dynamic and creative.

February video update

Thursday, February 28th, 2013


You can watch it here 


Trip to Manchester – networking event & masterclass

Tuesday, February 26th, 2013

It’s around midnight and I’ve just come back home. I know it’s perhaps not ideal timing for the new post in such late time but I just thought to share my experiences from today’s  trip to Manchester, when everything’s still so fresh in my head and hope all the spelling mistakes if there are any will be forgivable.

Today me and some other tv&media students were in Manchester, MediaCityUK. It was sort of  a networking event for media enthusiasts who are soon to graduate (that took place in University of Salford, Manchester) later followed by guest speakers and rts awards ceremony in the posh BBC’s surroundings.

I got a chance to speak to few people from ITV and BBC in person and got their emails to keep in touch, what is always a good thing. Although I wish we had more time for that.

Guest speakers were mainly known producers  working on big projects for likes of BBC, ITV, Channel 4, so we had a chance to grasp a great insight into how to get into career in tv from the profesional people in the industry. The topics included how to commission your ideas and production, we were also looking what it takes to be a star and get into reality tv as well as coming up with an idea for new show, what works and what doesn’t.

Richard Frediani, the head of ITV news at 6:30pm, spoke through how to get into the industry building up a discussion what skills are required and that to have a real focus is really important, when it comes to convince that you really want it.

Helen Bullough, who is  now head of CBBC Productions (before joining BBC Children’s in 2011, she ran BBC entertainment North and Vision North) emphasized  the importance of audience connection and  developing fresh and new ideas.

Casting to reality TV and coming up with an idea for reality show was surprisingly a subject that really interested me. Fiona O Sullivan and Manus Wynne (Executive Producer and Series Editor at True North TV and MTV reality show The Valleys) talked through their casting for The Valleys process and shared most funny and revealing clips of the series that I’m sure as a result will double the views of the series.

Simon Dickson, Creative Director of Dragonfly Film & Television Productions, best known for co-creating and commissioning the highly successful The Hotel, The Family, One Born Every Minute and What Happens in Kavos  told his own story which was probably the most engaging story we heard during the day, full of ups and downs of his career followed by examples from his own and his collegues he refused to name.

Often joking he gave most straight-forward tips,  such as: “do the sh*t stuff, but do the sh*t stuff well”. In other words, don’t wait for big projects you want, they might never come, start from smaller things and build up so needed skills first.

In his opinion, people sometimes make a mistake by spending time with people who doesn’t inspire them. “Stay away from the bad people – chat to them occasionally and be nice to them but don’t work with them.

I work with people who are better than me. Work with the people and do the best for the good people and impress them.”

And here are some pictures from the day in MediaCityUK:


Short part from the music video

Sunday, February 24th, 2013

That’s a short part from a music video clip where I was playing the lead role.

You might have possibly read about it in my blog earlier in autumn. If not, you can read more about it here

Hopefully I’ll get more footage sometime soon!

Sharing a very short but quite fun part I have so far:

Fashion video project (final)

Monday, February 11th, 2013

This is a final fashion video me, Lauren and Levi produced for our Fashion Journalism class.

I have shared it  earlierbut back then it was not finished yet. In the final result we added stylist’s comments on top of that. This way it’s, I’d say, more professional.  And we got a 1st grade for this one –  our fashion video received the highest mark in whole class!

Let me know what you think about it. 🙂

(if it doesn’t play, just press here )



Taking the most out of my degree : Masterclasses

Friday, February 8th, 2013

I nearly see the finish line and how my last year of fashion journalism degree here, at the University of Sunderland has flashed by and must end soon. In the meantime, I have quite many important projects left still, not as many lectures though but there’s still a chance to take the most out of my time while I’m here.

For my last semester I have Media Law lectures and seminars, 15min weekly individual meetings with my tutor because of my final year practical project and I also attend some master classes that are being held here in St Peters Campus Media Centre. These are optional, they are unnecessary to attend but I find some of them very useful.

Recently, (this Wednesday) we had a guest speaker Josh Halliday – University of Sunderland journalism graduate, who is now a media and technology reporter for The Guardian. He shared his experiences how his hyperlocal site helped him to get the job and stand out from the others and he also gave some helpful advise on how to get a job in the competitive world of journalism.

Today, we had another master class “Making money out of content” with Lord David Puttnam, former Chancellor at the University of Sunderland and Oscar winning film producer. The talk focused on the challenges of making profit in an era in which an increasing amount of the content online is free. It raised some really interesting discussions.

On the 25th of this month I’ve reserved myself a place for a University trip to Manchester; together with a group of Sunderland uni students from other courses we’ll attend a conference “Engaging with the media”, which includes a range of talks with known personalities. There’ll be also an opportunity for networking with talent managers and a chance to hear from graduates who recently begun their TV careers.

Other than that, I will have my work placement in March. I’ll lose few weeks of Media Ethics lectures and seminars so I know I should be reading Sanders’ “ethics and journalism” what would be very useful for my Media Ethics module since I won’t be attending classes in March but since there was no books available, (Media Ethics is a compulsory module for many students studying different kind of journalism, PR or any other media and cultural studies related subject, so I guess hundreds of students seeking the same book), I took a dosen of other books from the local library instead, including bibliographies of people who inspire me.. I keep attending master classes and reading a lot, waiting for a spring to come!


How hard it is to get into fashion and creative industries? (video interview)

Friday, February 8th, 2013

I’ve filmed a video interview with Alan Scott. Topics we came up with included how hard and why it is to get into fashion and creative industries these days, what an exciting career path it is, what most fashion journalism and fashion graduates end up doing and also how important it is to keep in touch with your contacts in the industry.

Hope you’ll find it useful. 🙂  if video doesn’t play, just press here 

Student Profile:

  • Name: Raminta Paukstyte
  • Age: 20
  • Studying: Fashion Journalism BA (Hons)
  • Hometown: Vilnius, Lithuania
  • Ambitions: To gain professional knowledge and experience needed for establishing a business in the fashion industry and that my work would be valued.

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