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Jessica Duncan | University of Sunderland

Applied Business Management

New Mindsets for New Times

Yesterday I attended my first Guest Speaker programme at Uni and It really was life changing! It was by Maurice Duffy, CEO of Blackswan (a business transformation consultancy that operates globally in over 20 countries). He spoke about Leadership, Change and Transformation. Basically it was about how you can achieve anything you want if you unlock your mindset, change your attitude and set it free.


He had a book signing after the speech so I bought the book and I read the whole thing on the metro home to Newcastle! I really recommend everyone to buy the book, it is called: ‘New Mindsets for New Times’. He gives step by step instructions with ten main ‘mindsets’ on how to change your whole attitude.  I don’t want to give it all away but here are just a few of my favorite quotes in the book:

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I will tell you about my favorite of the ten mindsets: Number 5 – Ways of seeing yourself through the eyes of others.

In order to understand this mindset Maurice first made us first watch the dove beauty campaign, for those who haven’t watched it here it is:

In the video women are asked to describe themselves to a artist whom is drawing the women based on their verbal descriptions, the artist cannot see the woman at all. Before all of this, they socialize with a stranger who later describes the woman to the artist. Basically, the end result shows that the strangers drawings are much more beautiful women.

He then spoke about how you have to understand that people are your mirror, try to see yourself through other peoples eyes. Recognize that people say things about you, or to you, for a reason. We must be open to input and feedback, and that way we can improve ourselves.  I am guilty of getting defensive if anyone ever criticizes me or has a negative comment and always defending myself so I think this is going to be quite difficult!

I hope this post has motivated you somehow, and that you go and buy the book!


Yummy cakes!


One Response to “New Mindsets for New Times”

  1. Best Proxies says:

    Fantastic post however , I was wanting to know if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit more. Appreciate it!

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  • Name: Jessica Duncan
  • Age: 22
  • Studying: BA (Hons) Business and Management
  • Hometown: Darlington, UK
  • Ambitions: To be managing a successful International Business and to travel the world!

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